MULTI-ASSET CONTENT CAMPAIGN
EBOOK
This content campaign started with a marquee asset—an eBook intended to be the “ultimate guide” to the new whistleblower directive in the European Union. I built this eBook by repurposing webinar and blog content that had been developed in partnership with internal and external SMEs. Plus, I repurposed specific recommendations and action items from the eBook to create two additional, interactive assets. See below for more details.
comprehensive checklist
Our European audience needed to get compliant with this new directive—fast. For these readers, we created an interactive checklist that guided them through each requirement of the directive in “action item” format, plus explained how the directive’s requirements were interpreted by each EU Member State.
chapter-specific checklist
The most complex—and controversial—aspect of the EU Whistleblower Protection Directive merited its own, unique checklist. We decided to create this supplementary asset based on the number of questions we received on the anti-retaliation requirements of the directive.