b2C promotional campaign
Direct mail, personalized email, and landing page
direct mail
This letter served as an introduction to our celebratory 40th anniversary campaign, including offer details and background on what changes the brand had made leading up to this milestone.
Offer Email
Travelers who opted in to email received this contact instead of the direct mail piece. It introduces the campaign, the offer, and the brand's recent changes.
Landing page
Travelers who opened our email were invited to learn more about our brand, its newest adventures, and our special anniversary offer by clicking through to this landing page.